The Motivation Issue

By Paul E. Terry, Ph.D.
StayWell Chief Science Officer and Editor of The Art of Health Promotion

There is a déjà vu moment I often experience that I imagine also occurs with other career health educators. It usually comes in the form of a question, and the person who asks it seems earnest and interested even though the subject is so fraught with complexity that I sometimes wonder if I’m being “punked.” Neurologists speculate that the jolt we feel when we have one of these moments of “precognition” may actually be caused by an errant overlap in short-term and long-term memory systems. But I’m convinced the question has been and will be with me my whole life: “What really motivates people to change?” Read on.

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